>We’ve never heard of you either!

>

We’ve never heard of you either!

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>Assessing Your Company’s Export Readiness

>

Answering these general questions about how exporting will enhance into your company’s short, medium and long-term goals will help determine your company’s readiness to export: What does the company want to gain from exporting? Is exporting consistent with other company goals? What demands will exporting place on the company’s key resources, management and personnel, production capacity, and finance and how will these demands be met? Are the expected benefits worth the costs, or would company resources be better used for developing new domestic business? Once you have decided to sell your products abroad, it is time to develop an export plan. A crucial first step in planning is to develop broad consensus among key management on the company’s goals, objectives, capabilities, and constraints. In addition, all aspects of an export plan should be agreed upon by the personnel involved in the exporting process, as they will ultimately execute the export plan. The purposes of the export plan are (a) to assemble facts, constraints, and goals and (b) to create an action statement that takes all of these into account. The statement includes specific objectives, it sets forth time schedules for implementation, and it marks milestones so that the degree of success can be measured and help motivate personnel. At least the following ten questions should ultimately be addressed: Which products are selected for export development? What modifications, if any, must be made to adapt them for overseas markets? Which countries are targeted for sales development? In each country, what is the basic customer profile? What marketing and distribution channels should be used to reach customers? What special challenges pertain to each market (competition, cultural differences, import controls, etc.), and what strategy will be used to address them? How will the product’s export sale price be determined? What specific operational steps must be taken and when? What will be the time frame for implementing each element of the plan? What personnel and company resources will be dedicated to exporting? What will be the cost in time and money for each element? How will results be evaluated and used to modify the plan? The first time an export plan is developed, it should be kept simple. It need be only a few pages long, since important market data and planning elements may not yet be available. The initial planning effort itself gradually generates more information and insight. As the planners learn more about exporting and your company’s competitive position, the export plan will become more detailed and complete. From the start, the plan should be viewed and written as a management tool, not as a static document. Objectives in the plan should be compared with actual results to measure the success of different strategies. The company should not hesitate to modify the plan and make it more specific as new information and experience are gained. A detailed plan is recommended for companies that intend to export directly. Companies choosing indirect export methods may require much simpler plans. NOTE: Many companies begin export activities hap-hazardly, without carefully screening markets or options for market entry. While these companies may or may not have a measure of success, they may overlook better export opportunities. If early export efforts are unsuccessful because of poor planning, your company may be misled into abandoning exporting altogether. Formulating an export strategy based on good information and proper assessment increases the chances that the best options will be chosen, that resources will be used effectively, and that efforts will consequently be carried through to success.

 

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>Developing a Marketing Plan

>

As you can imagine, many foreign markets differ greatly from each other. Some differences include climatic and environmental factors, social and cultural factors, local availability of raw materials or product alternatives, lower wage costs, varying amounts of purchasing power, the availability of foreign exchange, and government import controls. Once you have decided that your company is able and committed to exporting, the next step is to develop a marketing plan.
A clearly written marketing strategy offers six immediate benefits:

1. Because written plans display strengths and weaknesses more readily, they are a great help in formulating and polishing an export strategy.
2. Written plans are not easily forgotten, overlooked, or ignored by those charged with executing them. If deviation from the original plan occurs, it is likely to be due to a deliberate and thoughtful choice.
3. Written plans are easier to communicate to others and are less likely to be misunderstood.
4. Written plans allocate responsibilities and provide for an evaluation of results.
5. Written plans are helpful when seeking financial assistance. They indicate to lenders that you have a serious approach to the export venture.
6. Written plans give management a clear understanding of what will be required of them and thus help to ensure a commitment to exporting. Actually, a written plan signals that the decision to export has already been made.

This last advantage is especially noteworthy. Building an international business takes time. It usually takes months, sometimes even several years, before an exporting company begins to see a return on its investment of time and money. By committing to the specifics of a written plan, top management can make sure that the firm will finish what it begins and that the hopes that prompted its export efforts will be fulfilled.

 

>Manage your Business

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>Integration of Financial and Ecommerceportal systems

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Efficient integration of financial and e-commerce systems has fundamentally changed the way modern companies operate. Companies who integrate their business with e Commerce Portal website gain substantial competitive advantage by reducing the operating costs, adding value to their operations and providing their customers with new and innovative products in much faster pace.

 

>Gold Membership is a valuable tools to get a lot of customers

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We started with a free membership on eCommercePortal.biz two months ago. After we had tested the features,benefit & gained more confidence in eCommercePortal.biz\’s system, we decided to become a Gold Member. We found that working with other Gold Memberss made our research easier and gave us a higher degree of valuable leads. Internationally marketing our company\’s product line requires a strong online presence. We believed, and now know that using a B2B search engine is essential in developing a highly qualified lead system. Through eCommercePortal.biz, we have received potential leads throughout Asia, Europe, South and North America. We are now seriously working with 3 major leads from 3 different countries. These leads each have the potential to produce hundreds of thousands of dollars in product orders.

 

>ALWAYS ASK – NEVER ASSUME!!

>

His request approved, the CNN News photographer quickly used a cell phone to call the local airport to charter a flight. 
  
He was told a twin-engine plane would be waiting for him at the airport. 

Arriving at the airfield, he spotted a plane warming up outside a hanger. 
  
He jumped in with his bag, slammed the door shut, and shouted, ‘Let’s go’. 

The pilot taxied out, swung the plane into the wind and took off. 
  
Once in the air, the photographer instructed the pilot, ‘Fly over the valley and make low passes so I can take pictures of the fires on the hillsides.’ 

‘Why?’ asked the pilot. 

‘Because I’m a photographer for CNN’ , he responded, ‘and I need to get some close up shots.’ 

The pilot was strangely silent for a moment, finally he stammered, ‘So, what you’re telling me, is . . . You’re NOT my flight instructor?’

 

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>Bridging the Global Markets

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Our website provides global traders with powerful Product Searches, Buying Leads, Selling Leads, Trade Shows and much more.
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